Jump to contentUnited States-English
HP.com HomeProducts and ServicesSupport and DriversSolutionsHow to Buy
» Contact HP
HP.com home

HP brings guitarist Andy Summers' photos to life

HP Graphic Arts delivers stunning prints, publicity materials for photo exhibition of The Police
» 

Graphic Arts

»Graphic design
»Professional photography
»Prepress / proofing
»Commercial printing
»Industrial printing
»Products
»Supplies & accessories
»Solutions & services
»Resources
»Creatives. Stories. Ideas
»Support & drivers
»News & features
»Events
»Awards & reviews
»Testimonials
»Special offers
»My Graphic Arts
»Products of interest
»RSS
Contact us
Content starts here

HP graphic arts printing rocks!

The past few months have been busy for The Police guitarist Andy Summers. Maybe you've heard about the band's more-than-50-city reunion tour. On top of that, Summers is also celebrating a book release and touring exhibition of black-and-white photographs he took during the band's early days.

Toolbox

Products
»HP Designjet Z3100
»HP Designjet 5500
»HP Indigo press 5500

Technologies
»New HP DreamColor Technologies
»EFI Colorproof XF™

Supplies
»HP Vivera Pigment Inks

It all started when his friend Jill Furmanovsky, founder of Rockarchive.com, a print publishing company specializing in historic rock-and-roll photographs by the world's top rock photographers, suggested they do a book together of The Police photography. Furmanovsky, a well-known rock photographer herself, had shot many of the band's early publicity photos.

But when Furmanovsky saw how many photos Summers had - more than 25,000 negatives - she encouraged him to create a book of his own. "As we got into it, I realized I had a significant body of work that was very personal," Summers said. "I then dug out my old journals and added notes to go along with the photos."

Once the book was underway and the group launched its reunion tour, Summers had the idea to put together a traveling photo exhibition to coincide with the tour. Sponsored by Rockarchive.com with HP as a full-solution printing partner, the I'll Be Watching You: Inside the Police 1980-83 photo exhibition features 38 large-format images from the book, each produced with HP Designjet Z3100 printer.

Art-obsessed

Although music was his first passion, Summers has been fascinated with photographic imagery since he was a child. His older brother was a camera nut who was always showing off his latest gadgets. As a teenager, Summers loved the stark, black-and-white compositions of European filmmakers like Goddard, Truffaut, Fellini and Bergman. His dream was to write the kind of music that would befit those images.

But it wasn't until 1979, while touring with The Police, that he bought a Nikon camera and began to take photography seriously. Eventually, he became expert and refined his own style.

"Photography is like improvising music," Summers said. "You look through the lens and enter a zone where visual information starts to come to you in a different way. It's parallel to that moment on stage when you are waiting for a musical moment to click and then you are just sort of in it."

Summers kept a camera with him at all times during the early days of his photo explorations. He even rigged one up on stage that he could operate from his guitar pedal board. "I got a lot of great photographs that way," Summers said. "But it was a bit obsessive."

Thanks to his obsession, I'll Be Watching You takes us behind the scenes with one of the biggest rock groups of the 1980s.

Andy Summers

"Photography is like improvising music. You look through the lens and enter a zone where visual information starts to come to you in a different way."

Andy Summers
fine art photographer,
guitarist for The Police

Superstar quality from the HP Indigo press

Inside the PoliceEach stop along the I'll Be Watching You photo exhibition tour will feature an exclusive opening night event. Digital printing company RT Associates, Inc., used the HP Indigo Press 5000 to print invitations, an exclusive catalog of the show and certificates of authenticity for print buyers.

"The Indigo press 5000 was great," said Bob Radzis, president of RT Associates. "Andy approved the quality right off the bat. We didn't have to adjust the colors or anything. The press enabled us to meet the high expectations of the artist even under the pressure of a same-day turnaround."

"I thought the catalogs were a knockout," Summers said. "It was a very hip little sidebar to the book, and everyone was blown away by the quality. It was a brilliant job."

RT Associates also produced large-format publicity posters and banners for the exhibition, printed on the HP Designjet 5000 series printer.

HP Designjet Z3100: rich, amazing, easy

Andrew Behla

"It's revolutionary. The fact that this printer has the color management system built into it is a huge benefit."

Andrew Behla
fine art printmaker,
Behla Design and Consulting

Summers worked with fine art printmaker Andrew Behla of Behla Design and Consulting to produce the photographic prints for the exhibition. Behla had been present for the unveiling of HP's new Designjet Z series printer and thought it would be ideal for getting the print quality he knew Summers was after.

Behla took high-resolution scans of Summers' original negatives, then used the HP Designjet Z3100 printer to reproduce Summers' moody black-and-white photographs. The printer's four-black ink system delivers smooth transitions, subtle shading and a full range of gray tones.

"I think printing black and white is one of the biggest challenges in fine art printmaking, but the Z series printer's use of four black inks, along with HP Professional Satin Photo Paper, has an incredible look," Behla said.

Summers agrees. "I love the blacks in the prints. I was kind of knocked out by them, actually."

Behla also appreciated that the printer has both photo black and matte black inks available at all times. "We could switch papers without having to switch ink sets," Behla said. "That allowed us to try different papers easily and make comparisons."

The HP Designjet Z3100's embedded spectrophotometer enabled Behla to calibrate the colors quickly and easily to get consistent results using HP Professional Satin Photo Paper and HP Vivera Pigment Inks. The result? High-impact prints that brought out the richness of the photographs.

"That, to me, is amazing," Behla said. "It's revolutionary. The fact that this printer has the color management system built into it is a huge benefit. Even though we printed Andy's photos in black mode, I still went through the calibration process, and the results were great."

HP printing technology even helped make the opening night events along the I'll Be Watching You photo tour a success.

I'll Be Watching You online

The PoliceYou may not be able to attend one of The Police concerts or see the traveling photo exhibit, but that doesn't mean you can't have your very own copy of an Andy Summers print.

A limited edition of 100 prints from the I'll Be Watching You exhibition will be available for purchase through Rockarchive.com. The prints are being produced on an HP Designjet Z3100 printer using HP Professional Satin Photo Paper and HP Vivera Pigmented Inks to ensure consistent quality standards. So the print you hang on your wall at home is an identical replica of the print you would have seen in the exhibition.

According to Russell Parker, Rockarchive.com managing director, the HP Designjet Z series printers achieve print quality and resolution that is on par with C-type photographic prints. And the printer's high speed makes it ideal for producing exhibition and fine art edition prints with quick turnaround times.

"The advances in digital printing technology are making it so much easier for photographers to print quickly and cleanly without having to retreat into the darkroom," Parker said.

Further details about the I'll Be Watching You book and exhibition tour can be found at www.andysummers.com. Prints can be ordered online at www.rockarchive.com. TASCHEN's limited-edition photo book is now available from select bookstores or online at www.taschen.com, and will be followed-up soon with the release of a popular edition. Information and concert dates for The Police reunion tour can be found at www.thepolice.com.

To download the latest Adobe® Acrobat® Reader®, please go to the Adobe website at http://www.adobe.com. Adobe and Acrobat are trademarks of Adobe Systems Incorporated.
printablePrintable version
Privacy statementUsing this site means you accept its termsFeedback to Graphic ArtsSite Map
© 2007 Hewlett-Packard Development Company, L.P.